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Changing the Game in Consumer Industries

Competition, consumer engagement, and operational effectiveness are fundamentally changing at an accelerated pace in consumer industries. New competitors are redefining the landscape, and consumers expect exceptional brand experiences every time via agile process that balance consumer needs with a company’s cost to serve. Personalized consumer experiences are paramount. They must be relevant, simple, seamless, and secure. Retail and consumer products companies must run, grow, connect, and transform in a digital world to engage customers throughout their journeys.

  • Matt Laukaitis
    SVP and General Manager, NA Consumer Industries, SAP