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Five Customer Experience Myths that Damage Brands

Many companies believe they are providing superior customer experiences because they hit the mark on several key touch points. But what if many of those touch points are actually myths? Today’s consumers are savvy and empowered—the days when companies could bank on blind brand loyalty are in the past.

This keynote presentation will outline several customer experience (CX) myths that often befall businesses and cause damage to their brands. You’ll learn about how data shows that each myth is false, what the truth actually is, how each myth hurts us, and how you can use CX truth to create an advantage over believers in the CX myths.

Learn how to conquer these myths with outside-the-box thoughts for how to approach CX in the industry.

  • Luke Williams
    Head of CX Strategy and Thought Leadership, Qualtrics