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How Callaway Golf Drives Intelligent Order Promising

Learn how Callaway Golf drives business performance with advanced available to promise capabilities with SAP APO Global Available to Promise (GATP). In this session, you’ll hear the business challenges and get insight into why Callaway Golf selected SAP APO GATP as part of their corporate roadmap for enabling advanced ATP capabilities. You’ll hear how the organization optimized its customs make-to-order process with rules-based and multi-level ATP. Learn how Product Allocation is used for constrained supply protection by key account system demonstration to provide an in-depth look of the enterprise SAP solution.

Key Business Benefits:

  • Ability to provide more reliable promise and delivery dates based on network supply visibility in real-time.
  • Improved customer service levels; prioritization of business priorities and key account strategies with Allocation Management.
  • Improved inventory turns and utilization (Finished Goods and Components) in our order fulfillment processes with intelligent, automated, rules-based supply assignment.
Track 2: Operational Excellence
  • Manish Rathi
    Senior Principal, Callaway Golf Company