The consumer products industry has seen more change in the past five years than it saw in the preceding 50 years. The potential for disruption in the next five years may be even more profound. In this session, gain an industry perspective on how these market shifts are creating both new challenges and substantial opportunities for consumer products companies to reach, engage, and serve consumers. Understand how SAP is helping real consumer products organizations capitalize on these market dynamics, both to optimize and extend existing business processes in an effort to drive efficiency and differentiation. You’ll learn how to develop new, next-generation business process to fuel new growth opportunities.