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Ferrara’s Sweet Journey to Transition to a Digital Business: Closing the Gap Between IT and the Business

A key challenge in the journey to become one of the largest candy companies in the U.S. is finding the time to integrate and provide a single view of the customer and product portfolio. Hear Ferrara’s journey to integrate customers and products from a two-year period to the ability to integrate on day one of an acquisition. You’ll learn how leveraging SAP Analytics on HANA Enterprise allows for upmost agility partnered with an IT culture that fosters collaboration.

Digital Transformation, Analytics & Data, Intelligent Enterprise, Consumer Products

Track 1: Digital Transformation
  • Mustafa Mustafa
    Senior Director of IT, Ferrara Candy Company