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Embarking on an Omnichannel Transformation: Travis Mathew’s Journey in the Sportswear World

Travis Mathew’s recent acquisition by Callaway Golf, a global leader in advanced golf technology, enabled the high-end golf fashion retailer to expand its business with SAP S/4HANA as a strong ERP foundation. The next logical step was to provide a unified experience to its customers, regardless of where or when they make a purchase.

Join this session to hear more about Travis Mathew’s unique story and challenges with its legacy POS system and its journey to deploy a full SAP omnichannel landscape, in-store and online, across all locations.

Key Business Benefits:

  • Provide a unified experience to customers with complete integration of its new POS system with marketing and loyalty/promotion management systems.
  • Improve decision-making with automated processes and centralized data on products, promotions, and prices.
  • Increase productivity thanks to a user-friendly interface that facilitates user adoption and reduces human errors.
Track 1: Digital Transformation
  • Bob Hyde
    VP of Retail, Travis Mathew
  • Amar Kurande
    Delivery Executive and Retail Solution Architect, Beyond Technologies