Travis Mathew’s recent acquisition by Callaway Golf, a global leader in advanced golf technology, enabled the high-end golf fashion retailer to expand its business with SAP S/4HANA as a strong ERP foundation. The next logical step was to provide a unified experience to its customers, regardless of where or when they make a purchase.
Join this session to hear more about Travis Mathew’s unique story and challenges with its legacy POS system and its journey to deploy a full SAP omnichannel landscape, in-store and online, across all locations.
Key Business Benefits:
- Provide a unified experience to customers with complete integration of its new POS system with marketing and loyalty/promotion management systems.
- Improve decision-making with automated processes and centralized data on products, promotions, and prices.
- Increase productivity thanks to a user-friendly interface that facilitates user adoption and reduces human errors.
