Eco-Friendly Footwear Brand Allbirds Races to SAP S/4HANA

Photography courtesy of Allbirds

You may know Allbirds for their sleekly designed, environmentally friendly footwear or because you have encountered its iconic Wool Runners while shopping online. Chances are that you didn’t know Allbirds is an SAP customer that recently launched SAP S/4HANA on the cloud for its first ERP system.

The story of how this digitally native, global, and omnichannel retailer brought SAP S/4HANA online in just 16 weeks is one of the keynotes at the 2018 Customer Experience Innovation Forum Nov. 7–8 in Dallas. Allbirds will share its experience around going live with this new state-of-the-art ERP system just in time for holiday sales to ramp up on Black Friday 2017.

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