Serving more than 5 million members across the East Coast, BJs Wholesale Club needs to offer a dependable and reliable buying journey to its customers. The wholesale company operates more than 200 locations specializing in groceries or general merchandise. It turned to SAP Sales Cloud as the technology solution to grow its business and improve the shopping experience for its members while also delivering more effective incentives to its sales team.
We talked with Senior Manager of SAP products Chandra Marubadu and SAP Retail Solution Architect Prakash Bodicherla to discuss why SAP Sales Cloud was a good fit, as well as how their team is using it today.
Loblaws Companies is the largest food retailer in Canada, with more than 2,400 locations and a customer loyalty program that serves 18 million members. Since the corporation formed in 1953, it has pioneered special promotions to attract customers ranging from trading stamps redeemable for gifts, to car giveaways.
It’s been a little more than a year since SAP introduced SAP C/4HANA as its end-to-end platform for delivering a seamless, connected customer experience. As organizations put more emphasis on understanding their customers’ needs, SAP is adding more tools and solutions into its portfolio.
