You may know Allbirds for their sleekly designed, environmentally friendly footwear or because you have encountered its iconic Wool Runners while shopping online. Chances are that you didn’t know Allbirds is an SAP customer that recently launched SAP S/4HANA on the cloud for its first ERP system.
The story of how this digitally native, global, and omnichannel retailer brought SAP S/4HANA online in just 16 weeks is one of the keynotes at the 2018 Customer Experience Innovation Forum Nov. 7–8 in Dallas. Allbirds will share its experience around going live with this new state-of-the-art ERP system just in time for holiday sales to ramp up on Black Friday 2017.
Providing a customer experience that inspires loyalty is a dynamic journey that requires the integration of people with end-to-end processes and systems. For these large-scale consumer-centric organizations, customer experience begins with employing the right technology for increased visibility and transparency into their customer needs and enabling a platform for growth. The Customer Experience Webcast Series gives you an inside look at how these leading companies are leveraging SAP to create an expectational customer experience.
Every company wants to create and deliver the right experience for its customers. Whether that means providing a hassle-free experience through an omnichannel strategy or by facilitating a convenient way for customers to gain insights and act on them, customer experience is what drives businesses.
Former president and CEO of Victoria’s Secret, Sharen Jester Turney, shares insights through her journey with the company’s digital transformation and what that meant in terms of customer experience.
Companies in retail, consumer products, and wholesale distribution industries are going through truly significant change, in part driven by consumers using smartphones to browse, purchase, and share their opinions, and in part driven by companies such as Amazon, that harnessed technology to drive new industry dynamics. Companies are responding as they adapt to this mobile-first, omnichannel world, and traditional industry lines are blurring. Retailers are increasingly selling their own branded products, and consumer products companies are increasingly going direct to consumer.
