The rise of the digital customer, online shopping and global retail giants is placing growing pressure on the retail market to transform virtually everything about how they do business. To keep up, retailers are investing in a wide range of technological solutions to help them better understand and serve the needs of the digitally empowered customer
Serving more than 5 million members across the East Coast, BJs Wholesale Club needs to offer a dependable and reliable buying journey to its customers. The wholesale company operates more than 200 locations specializing in groceries or general merchandise. It turned to SAP Sales Cloud as the technology solution to grow its business and improve the shopping experience for its members while also delivering more effective incentives to its sales team.
We talked with Senior Manager of SAP products Chandra Marubadu and SAP Retail Solution Architect Prakash Bodicherla to discuss why SAP Sales Cloud was a good fit, as well as how their team is using it today.
Loblaws Companies is the largest food retailer in Canada, with more than 2,400 locations and a customer loyalty program that serves 18 million members. Since the corporation formed in 1953, it has pioneered special promotions to attract customers ranging from trading stamps redeemable for gifts, to car giveaways.
“If you think about it, roughly two-thirds of the adult population in Canada are active members in our loyalty program,” said Hesham Fahmy, VP of technology. Those consumers have new expectations today that revolve around good digital experiences. As a result, the retailer is always in search of new ways to stand out from the competition and keep its customers happy.
It’s been a little more than a year since SAP introduced SAP C/4HANA as its end-to-end platform for delivering a seamless, connected customer experience. As organizations put more emphasis on understanding their customers’ needs, SAP is adding more tools and solutions into its portfolio.
You may know Allbirds for their sleekly designed, environmentally friendly footwear or because you have encountered its iconic Wool Runners while shopping online. Chances are that you didn’t know Allbirds is an SAP customer that recently launched SAP S/4HANA on the cloud for its first ERP system.
The story of how this digitally native, global, and omnichannel retailer brought SAP S/4HANA online in just 16 weeks is one of the keynotes at the 2018 Customer Experience Innovation Forum Nov. 7–8 in Dallas. Allbirds will share its experience around going live with this new state-of-the-art ERP system just in time for holiday sales to ramp up on Black Friday 2017.
Today’s customers expect a seamless experience from you and are prepared to go elsewhere if you don’t deliver. That means your company needs to know how to offer a true omnichannel experience. And that’s not possible without linking your front-end, customer-facing systems with everything needed to power your back-end systems. To get those working, you’ll need to integrate your supply chain and inventory management processes, optimize your procurement activities, and harness the big data coming out of those systems within meaningful analytics. Sounds like a big challenge, right?
At the Customer Experience Innovation Forum, you’ll hear from people who are tackling exactly these types of challenges. SAP leaders from retail, consumer products, and wholesale distribution companies will share stories from their personal experience and offer practical solutions you can take back to your own company. You won’t want to miss this opportunity to learn and share with your peers.
Providing a customer experience that inspires loyalty is a dynamic journey that requires the integration of people with end-to-end processes and systems. For these large-scale consumer-centric organizations, customer experience begins with employing the right technology for increased visibility and transparency into their customer needs and enabling a platform for growth. The Customer Experience Webcast Series gives you an inside look at how these leading companies are leveraging SAP to create an expectational customer experience.
Every company wants to create and deliver the right experience for its customers. Whether that means providing a hassle-free experience through an omnichannel strategy or by facilitating a convenient way for customers to gain insights and act on them, customer experience is what drives businesses.
Kyle Tate of Eventful Conferences spoke with Lori Mitchell-Keller, co-president of SAP industries, about what SAP is doing to help the retail, wholesale, and consumer products businesses it works with deliver personalized experiences. Her keynote address at the Customer Experience Innovation Forum, taking place Nov. 7–8 in Dallas, will cover how intelligent technologies and services are creating unprecedented opportunities in every industry.
Former president and CEO of Victoria’s Secret, Sharen Jester Turney, shares insights through her journey with the company’s digital transformation and what that meant in terms of customer experience.
Eventful Conferences recently had the opportunity to sit down with the former president and CEO of Victoria’s Secret, Sharen Jester Turney. Sharen talked to us about her experience leading the charge through the company’s digital transformation, read the full in-depth interview by filling out the form below.
Retailers are currently facing an unprecedented renaissance, with winners and losers being redefined on a near-daily basis. In the last year, we have seen:
– HelloFresh, Blue Apron, and Gousto strike gold in underserved categories
– Amazon and Whole Foods marry the digital and physical world of commerce
– Nike establish itself as the paragon of disrupting traditional segment roles
– J.C. Penney and Sephora re-innovate the value of expanded store partnerships
While these stories are markedly different from one another, there are a few common elements in each: