Meet the Speakers

Tony Costa

SVP and CIO, Bumble Bee Foods

Tony Costa

SVP and CIO, Bumble Bee Foods

Creating Digital Trust with Blockchain in Multi-Party Collaboration

By their very nature, supply chains involve multiple companies working together to deliver end products to their consumers. In this presentation, learn how Bumble Bee Foods is leveraging blockchain for enhanced food traceability, safety, and sustainability across all stakeholders in its supply chain.

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Manish Rathi

Senior Principal, Callaway Golf Company

Manish Rathi

Senior Principal, Callaway Golf Company

How Callaway Golf Drives Intelligent Order Promising

Learn how Callaway Golf drives business performance with advanced available to promise capabilities with SAP APO Global Available to Promise (GATP). In this session, you’ll hear the business challenges and get insight into why Callaway Golf selected SAP APO GATP as part of their corporate roadmap for enabling advanced ATP capabilities. You’ll hear how the organization optimized its customs make-to-order process with rules-based and multi-level ATP. Learn how Product Allocation is used for constrained supply protection by key account system demonstration to provide an in-depth look of the enterprise SAP solution. Key Business Benefits:

  • Ability to provide more reliable promise and delivery dates based on network supply visibility in real-time.
  • Improved customer service levels; prioritization of business priorities and key account strategies with Allocation Management.
  • Improved inventory turns and utilization (Finished Goods and Components) in our order fulfillment processes with intelligent, automated, rules-based supply assignment.

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Suketu Patel

Director, Information Security, Tapestry, Inc.

Suketu Patel

Director, Information Security, Tapestry, Inc.

Lessons Learned from Tapestry’s Governance, Risk, and Compliance

Join this session to see how North America’s first S/4HANA 1709 live system detects, manages and prevent access risk violations and reduce unauthorized access to Tapestry's data using SAP GRC 12. During this session we will also cover lessons learned, tip and techniques from the upgrade process. Key Business Benefits:

  • Hear about key considerations for S/4HANA security
  • Learn what's new with GRC 12.0, the end-user experience, and the road ahead
  • Technical and infrastructure pre-requisites for the upgrade, as well as lessons learned

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Matt Laukaitis

SVP and General Manager, NA Consumer Industries, SAP

Matt Laukaitis

SVP and General Manager, NA Consumer Industries, SAP

Experience Management: A New Level of Customer Intimacy and Engagement

There is an easy litmus test for the brand or retail that is “leading,” thriving where competitors struggle. They are always able to be where their customer wants and expects them to be, offering the best product or service, tailored for each customer interaction. They listen and react to what the customer is telling them. There is a wealth of experiential data in the ecosystem, but only a small percentage of retailers and brands are mining this data effectively, and even fewer are turning insights from the data into action plans across their ecosystem. In this keynote, we’ll share insights on how brands and retailers create more memorable moments for their customers by connecting the “X” and the “O” of experience management.  

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Changing the Game in Consumer Industries

Competition, consumer engagement, and operational effectiveness are fundamentally changing at an accelerated pace in consumer industries. New competitors are redefining the landscape, and consumers expect exceptional brand experiences every time via agile process that balance consumer needs with a company’s cost to serve. Personalized consumer experiences are paramount. They must be relevant, simple, seamless, and secure. Retail and consumer products companies must run, grow, connect, and transform in a digital world to engage customers throughout their journeys.

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Conference Welcome

Join us as we kick off the first full day of the Consumer Industries Forum and explore some of the trends and topics of interest for SAP professionals in retail and consumer products.

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Dominik Pohlmann

Senior Manager, HR Systems and Operations, Sephora

Dominik Pohlmann

Senior Manager, HR Systems and Operations, Sephora

Stepping Up the Customer Experience with an HR Makeover at Skechers and Sephora Retailers

In retail, delivering on commitments to high-quality products is only half the battle to win consumers’ hearts and minds. Creating a welcoming, consistent, and personable customer experience seals the deal. That experience relies on hiring, onboarding, developing, and retaining the right people for each step in the consumer journey. Join this session to learn firsthand how Skechers, an American lifestyle and performance footwear company, and Sephora, the global retailer of luxury beauty products, tackled these challenges. Each firm collaborated with Rizing HCM to transform business processes and gain recruiting, onboarding, core HR, and talent development advantages by effectively using SAP SuccessFactors products. Key Business Benefits:

  • New business processes mean that onboarding and offboarding can occur more quickly, resulting in reduced downtime in staffing critical positions.
  • Core HR provides one system of record for HR master data, resulting in greater reporting and self-service functionalities.
  • Retention is facilitated by timely response to onboarding, education, and development plans.
 

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Shinesh Prasad

Business Relationship Manager, Skechers

Shinesh Prasad

Business Relationship Manager, Skechers

Stepping Up the Customer Experience with an HR Makeover at Skechers and Sephora Retailers

In retail, delivering on commitments to high-quality products is only half the battle to win consumers’ hearts and minds. Creating a welcoming, consistent, and personable customer experience seals the deal. That experience relies on hiring, onboarding, developing, and retaining the right people for each step in the consumer journey. Join this session to learn firsthand how Skechers, an American lifestyle and performance footwear company, and Sephora, the global retailer of luxury beauty products, tackled these challenges. Each firm collaborated with Rizing HCM to transform business processes and gain recruiting, onboarding, core HR, and talent development advantages by effectively using SAP SuccessFactors products. Key Business Benefits:

  • New business processes mean that onboarding and offboarding can occur more quickly, resulting in reduced downtime in staffing critical positions.
  • Core HR provides one system of record for HR master data, resulting in greater reporting and self-service functionalities.
  • Retention is facilitated by timely response to onboarding, education, and development plans.
 

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Brenda Reyes

Senior Director of Strategic Industries, Rizing

Brenda Reyes

Senior Director of Strategic Industries, Rizing

Stepping Up the Customer Experience with an HR Makeover at Skechers and Sephora Retailers

In retail, delivering on commitments to high-quality products is only half the battle to win consumers’ hearts and minds. Creating a welcoming, consistent, and personable customer experience seals the deal. That experience relies on hiring, onboarding, developing, and retaining the right people for each step in the consumer journey. Join this session to learn firsthand how Skechers, an American lifestyle and performance footwear company, and Sephora, the global retailer of luxury beauty products, tackled these challenges. Each firm collaborated with Rizing HCM to transform business processes and gain recruiting, onboarding, core HR, and talent development advantages by effectively using SAP SuccessFactors products. Key Business Benefits:

  • New business processes mean that onboarding and offboarding can occur more quickly, resulting in reduced downtime in staffing critical positions.
  • Core HR provides one system of record for HR master data, resulting in greater reporting and self-service functionalities.
  • Retention is facilitated by timely response to onboarding, education, and development plans.
 

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Matthew Davies

VP of Strategic Industries, Rizing

Matthew Davies

VP of Strategic Industries, Rizing

Stepping Up the Customer Experience with an HR Makeover at Skechers and Sephora Retailers

In retail, delivering on commitments to high-quality products is only half the battle to win consumers’ hearts and minds. Creating a welcoming, consistent, and personable customer experience seals the deal. That experience relies on hiring, onboarding, developing, and retaining the right people for each step in the consumer journey. Join this session to learn firsthand how Skechers, an American lifestyle and performance footwear company, and Sephora, the global retailer of luxury beauty products, tackled these challenges. Each firm collaborated with Rizing HCM to transform business processes and gain recruiting, onboarding, core HR, and talent development advantages by effectively using SAP SuccessFactors products. Key Business Benefits:

  • New business processes mean that onboarding and offboarding can occur more quickly, resulting in reduced downtime in staffing critical positions.
  • Core HR provides one system of record for HR master data, resulting in greater reporting and self-service functionalities.
  • Retention is facilitated by timely response to onboarding, education, and development plans.
 

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Phillip Miller

Head of Infrastructure and CISO, Brooks Brothers, Inc.

Phillip Miller

Head of Infrastructure and CISO, Brooks Brothers, Inc.

SAP HANA Innovation in the Cloud with Brooks Brothers

Brooks Brothers was one of the first retail companies to run SAP HANA on Amazon Web Services (AWS) and helped to pioneer many of the services and functionality that exist today. With more than five years driving online and in-store retail innovation, they have experienced great successes and learned some hard lessons. Join us for an update on how Brooks Brothers is leveraging SAP and AWS to achieve a faster pace of innovation while lowering operational costs and ensuring strong security. Key Business Benefits:

  • Best practices for driving innovation with SAP on AWS
  • Cloud services and features benefitting retail SAP customers today
  • How to reduce risk and ensure security compliance in the cloud

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Matthew Lobaugh

Global Strategic Growth Lead - SAP Team, Amazon Web Services

Matthew Lobaugh

Global Strategic Growth Lead - SAP Team, Amazon Web Services

SAP HANA Innovation in the Cloud with Brooks Brothers

Brooks Brothers was one of the first retail companies to run SAP HANA on Amazon Web Services (AWS) and helped to pioneer many of the services and functionality that exist today. With more than five years driving online and in-store retail innovation, they have experienced great successes and learned some hard lessons. Join us for an update on how Brooks Brothers is leveraging SAP and AWS to achieve a faster pace of innovation while lowering operational costs and ensuring strong security. Key Business Benefits:

  • Best practices for driving innovation with SAP on AWS
  • Cloud services and features benefitting retail SAP customers today
  • How to reduce risk and ensure security compliance in the cloud

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Sravanti Mudunuri

Senior Analyst of Information Solutions and Innovation, Maple Leaf Foods

Sravanti Mudunuri

Senior Analyst of Information Solutions and Innovation, Maple Leaf Foods

Shop Floor Mobility Journey at Maple Leaf Foods

Mobility has been a game changer in terms of how work is done on the shop floor by plant supervisors at Maple Leaf Foods. The existing SAP platform was leveraged to develop a solution that was user-friendly while keeping the original processes and functionality in place. Many benefits have been realized through this solution, such as an increased time on the shop floor up to 20% by eliminating desk-bound transactions, improved quality of notifications, reduction in paper, and faster, real-time data entry direct from plant floor. Apart from the many benefits, a key component of keeping the users and team engaged has been the quick turnaround in deploying the solution. Employing an agile delivery methodology has enabled the deployment of the solution in as little as five months. With many great benefits, mobility journey continues as we expand the offering to other personas at Maple Leaf Foods. Key Business Benefits:

  • How to select target “personas” and build a business case
  • Key success factors for a shop-floor mobility project
  • Building a team for mobile solution delivery
  • Adoption metrics, tools for monitoring, and adoption factors

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Jean-Yann Bucaille

Director, IS Application Services, Maple Leaf Foods

Jean-Yann Bucaille

Director, IS Application Services, Maple Leaf Foods

Shop Floor Mobility Journey at Maple Leaf Foods

Mobility has been a game changer in terms of how work is done on the shop floor by plant supervisors at Maple Leaf Foods. The existing SAP platform was leveraged to develop a solution that was user-friendly while keeping the original processes and functionality in place. Many benefits have been realized through this solution, such as an increased time on the shop floor up to 20% by eliminating desk-bound transactions, improved quality of notifications, reduction in paper, and faster, real-time data entry direct from plant floor. Apart from the many benefits, a key component of keeping the users and team engaged has been the quick turnaround in deploying the solution. Employing an agile delivery methodology has enabled the deployment of the solution in as little as five months. With many great benefits, mobility journey continues as we expand the offering to other personas at Maple Leaf Foods. Key Business Benefits:

  • How to select target “personas” and build a business case
  • Key success factors for a shop-floor mobility project
  • Building a team for mobile solution delivery
  • Adoption metrics, tools for monitoring, and adoption factors

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Supriya Thorbole

Senior Manager, Tyson Foods, Inc.

Supriya Thorbole

Senior Manager, Tyson Foods, Inc.

Tyson Foods’ Digital Supply Chain Transformation: Leveraging SAP Integrated Business Planning Cloud-Based Solution

Learn how Tyson Foods leveraged SAP Integrated Business Planning to consolidate its vast supply chain network onto a harmonized, scalable supply chain planning platform. The discussion will outline the business and solution challenges of merging disparate business units and planning philosophies across its prepared foods and poultry units, creating a synergized supply chain operating model with common processes. Hear about the problems faced in integrating SAP Integrated Business Planning with multiple legacy execution systems and how to solve them. Realize the complexities of implementing cloud-based supply chain planning tools into a highly mature, execution-focused planning organization. Discover how Tyson addressed the common issues faced in a time-series-based planning application while handling short-term planning problems such as deployment and shelf life. Find out the key change management aspects of migrating from national-level planning to a regional-level planning model to enable a distribution network of the future to unlock “produce from anywhere” and “distribute from anywhere” capabilities. Key Business Benefits:

  • Prepared foundation to achieve more than $250 million savings through rollout of the distribution network of the future
  • Developed a platform for the organization to grow, sustain, and deliver to its customers on time and in full, more than 98%
  • Integrated planning processes for the entire organization on a common, scalable planning platform (i.e., SAP Integrated Business Planning)

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Luke Williams

Head of CX Strategy and Thought Leadership, Qualtrics

Luke Williams

Head of CX Strategy and Thought Leadership, Qualtrics

Five Customer Experience Myths that Damage Brands

Many companies believe they are providing superior customer experiences because they hit the mark on several key touch points. But what if many of those touch points are actually myths? Today’s consumers are savvy and empowered—the days when companies could bank on blind brand loyalty are in the past. This keynote presentation will outline several customer experience (CX) myths that often befall businesses and cause damage to their brands. You’ll learn about how data shows that each myth is false, what the truth actually is, how each myth hurts us, and how you can use CX truth to create an advantage over believers in the CX myths. Learn how to conquer these myths with outside-the-box thoughts for how to approach CX in the industry.

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Amar Kurande

Delivery Executive and Retail Solution Architect, Beyond Technologies

Amar Kurande

Delivery Executive and Retail Solution Architect, Beyond Technologies

Embarking on an Omnichannel Transformation: Travis Mathew’s Journey in the Sportswear World

Travis Mathew’s recent acquisition by Callaway Golf, a global leader in advanced golf technology, enabled the high-end golf fashion retailer to expand its business with SAP S/4HANA as a strong ERP foundation. The next logical step was to provide a unified experience to its customers, regardless of where or when they make a purchase. Join this session to hear more about Travis Mathew’s unique story and challenges with its legacy POS system and its journey to deploy a full SAP omnichannel landscape, in-store and online, across all locations. Key Business Benefits:

  • Provide a unified experience to customers with complete integration of its new POS system with marketing and loyalty/promotion management systems.
  • Improve decision-making with automated processes and centralized data on products, promotions, and prices.
  • Increase productivity thanks to a user-friendly interface that facilitates user adoption and reduces human errors.

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Ward Dingmann

SVP of Supply Chain, Bob's Discount Furniture

Ward Dingmann

SVP of Supply Chain, Bob's Discount Furniture

Fireside Chat: Achieving Nirvana: Consumer Experience Meets Consumer Intimacy

As retailers and consumer product companies react to the market’s instant-gratification expectations, the pressure to move closer to customers physically and digitally is straining their legacy supply chain processes that were built for mass efficiencies. How can they create a frictionless supply chain with outsourced providers and determine the right set of priorities amid evolving global economic, social, and consumer trends? Join this fireside chat-style keynote session to hear executive perspectives from supply chain leaders on their unique industry challenges and priorities in the face of evolving global economic, social, and consumer trends. Purpose-Driven: When Doing Good Drives Business Value From food to fashion, companies are connecting with consumers by sharing their purpose and vision. Customers want to know that the brands and retailers they follow are aligned with their passions. Our panelists will share how they’re living their purpose and engaging their customer base by leading with a value proposition focused on doing good in their communities.

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Autumn Krauss Ph.D.

Principal Scientist, Human Capital Management Research, SAP

Autumn Krauss Ph.D.

Principal Scientist, Human Capital Management Research, SAP

Return on Experience: Delivering Exceptional Customer Experience Starts with the Workforce

In-store customer experience is the opportunity for retailers to differentiate from pure e-commerce channels. To succeed with delivering an awesome customer experience, the in-store workforce needs to be engaged and living its own positive employee experience. The workers need to be more knowledgeable about products than the customers and must have access to the most up-to-date content and information. Providing employees with a robust and engaging digital platform that is accessible on any device gives them the ability to stay informed and create a memorable (and positive) in-store experience for customers. In this session, we will explore the link between an engaged and knowledgeable workforce, customer experience, and in-store revenue, which we call the “return on experience.” Key Business Benefits:

  • Improved customer experience
  • Improved employee experience
  • Reduced employee turnover and speed of onboarding

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Digitally Transforming the Retail Customer Experience Through Employee Experience

With disruption in the retail industry at an all-time high, retailers are looking to differentiate by providing customers with the best experience possible. Employees are the foundation of that strategy. However, to execute this strategy, retailers need to rethink how they hire, manage, and develop their workforces to deliver exceptional customer experiences. In this interactive session, you will learn key findings from research in workforce psychology that inform new and innovative practices that retailers are implementing to change the employee experience of retail workers. This session will explore the role technology is playing in reshaping both the employee and customer experience and share examples of how retail companies are transforming their operational and workforce practices, resulting in good jobs for employees, great service for customers, and superior returns for business owners and investors. Key Business Benefits:

  • Improved customer engagement
  • Improved employee retention
  • More efficient operations

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Jasmine Crowe

CEO and Founder, Goodr

Jasmine Crowe

CEO and Founder, Goodr

Purpose Driven: When Doing Good Drives Business Value

From food to fashion, companies share their purposes and visions in hopes of connecting with customers, who want to know that the brands and retailers they follow are aligned with their passions. Our panelists will share how they’re living their purpose and engaging their customer base by leading with a value proposition focused on doing good in their communities

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Suraj Pabbathi

Senior Application Development Analyst, BJ’s Wholesale Club Inc.

Suraj Pabbathi

Senior Application Development Analyst, BJ’s Wholesale Club Inc.

Deep Dive and Q&A: BJ’s Wholesale Club’s Digital Transformation Journey

Join this session to hear about the digital transformation of BJ’s Wholesale Club. The session will cover the wholesale distribution process at BJ’s using SAP Customer Activity Repository as a retail foundation element. Using point-of-sale data transfer and audit (POSDTA), BJ’s was able to trickle sales in real time from 215-plus stores and 133 gas stations and aggregate, audit, and distribute the sales to report revenue and adjust the inventory, allowing the business to plan and procure. Learn how the organization created offers and managed ads efficiently with single view for merchandising, marketing, and advertising. The audience will also have an opportunity to ask the team questions about the digital transformation journey. Key Business Benefits:

  • Point-of-sale data and auditing of sales
  • Promotional management for retail
  • Unified demand forecasting based on demand influence factor

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Mustafa Mustafa

Senior Director of IT, Ferrara Candy Company

Mustafa Mustafa

Senior Director of IT, Ferrara Candy Company

Ferrara’s Sweet Journey to Transition to a Digital Business: Closing the Gap Between IT and the Business

A key challenge in the journey to become one of the largest candy companies in the U.S. is finding the time to integrate and provide a single view of the customer and product portfolio. Hear Ferrara’s journey to integrate customers and products from a two-year period to the ability to integrate on day one of an acquisition. You’ll learn how leveraging SAP Analytics on HANA Enterprise allows for upmost agility partnered with an IT culture that fosters collaboration. Digital Transformation, Analytics & Data, Intelligent Enterprise, Consumer Products

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Erik Paalman

Senior Category Manager, Merchandise, TravelCenters of America

Erik Paalman

Senior Category Manager, Merchandise, TravelCenters of America

Better Business Insights at TravelCenters of America

Historically, the TravelCenters of America (TA) business team had daily reports that it could not run due to the large amount of data needed to be queried. Many reports would time out or crash, especially if they were run across enterprise data. Due to the limitation on the amount of information teams could get in one report, TA had to run multiple reports and piece the information together in Microsoft Excel or Access. The information could not be generated in a timely fashion to make key business decisions. Additionally, the TA category managers had no market basket analysis capabilities despite having a large amount of data collected over the past decade. SAP Customer Activity Repository has now changed the way TA accesses and analyzes data. TA migrated its SAP POS Data Management and SAP BW/4HANA platform to the HANA-based SAP Customer Activity Repository platform and implemented various pre-built and self-service analytics capabilities. In addition, several new SAP technologies were enabled at TA, such as: SAP HANA, SAP Fiori, SAP Landscape Transformation Replication Server, SAP BusinessObjects, and sales insights. These new tools were implemented in the cloud—TA’s first foray into adopting cloud technology for the SAP platform. Key Business Benefits:

  • Improve assortment, pricing, inventory management, and margins by making better decisions using better and faster data. Inventory stockouts at stores are now visible immediately, enabling quick actions to improve in-stock positions and increase sales.
  • Perform market basket analysis, enabling better decisions on promotions and pricing strategies.
  • Set foundation for TA’s analytics platform of the future.

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Billy Price

Co-Founder, BILLY Footwear

Billy Price

Co-Founder, BILLY Footwear

Purpose Driven: When Doing Good Drives Business Value

From food to fashion, companies share their purposes and visions in hopes of connecting with customers, who want to know that the brands and retailers they follow are aligned with their passions. Our panelists will share how they’re living their purpose and engaging their customer base by leading with a value proposition focused on doing good in their communities

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Soumitra Roy

Manager of SAP Architecture, BJ’s Wholesale Club

Soumitra Roy

Manager of SAP Architecture, BJ’s Wholesale Club

Deep Dive and Q&A: BJ’s Wholesale Club’s Digital Transformation Journey

Join this session to hear about the digital transformation of BJ’s Wholesale Club. The session will cover the wholesale distribution process at BJ’s using SAP Customer Activity Repository as a retail foundation element. Using point-of-sale data transfer and audit (POSDTA), BJ’s was able to trickle sales in real time from 215-plus stores and 133 gas stations and aggregate, audit, and distribute the sales to report revenue and adjust the inventory, allowing the business to plan and procure. Learn how the organization created offers and managed ads efficiently with single view for merchandising, marketing, and advertising. The audience will also have an opportunity to ask the team questions about the digital transformation journey. Key Business Benefits:

  • Point-of-sale data and auditing of sales
  • Promotional management for retail
  • Unified demand forecasting based on demand influence factor

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Julie Pettit

Director of HRIS and Payroll, Cintas Corporation

Julie Pettit

Director of HRIS and Payroll, Cintas Corporation

Cintas’ Year One in the Cloud: People, Process, and Partnership

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Bob Hyde

VP of Retail, Travis Mathew

Bob Hyde

VP of Retail, Travis Mathew

Embarking on an Omnichannel Transformation: Travis Mathew’s Journey in the Sportswear World

Travis Mathew’s recent acquisition by Callaway Golf, a global leader in advanced golf technology, enabled the high-end golf fashion retailer to expand its business with SAP S/4HANA as a strong ERP foundation. The next logical step was to provide a unified experience to its customers, regardless of where or when they make a purchase. Join this session to hear more about Travis Mathew’s unique story and challenges with its legacy POS system and its journey to deploy a full SAP omnichannel landscape, in-store and online, across all locations. Key Business Benefits:

  • Provide a unified experience to customers with complete integration of its new POS system with marketing and loyalty/promotion management systems.
  • Improve decision-making with automated processes and centralized data on products, promotions, and prices.
  • Increase productivity thanks to a user-friendly interface that facilitates user adoption and reduces human errors.

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Kashyap Morturi

Senior Manager of SAP Infrastructure, Basis and Security, Tapestry, Inc.

Kashyap Morturi

Senior Manager of SAP Infrastructure, Basis and Security, Tapestry, Inc.

Lessons Learned from Tapestry’s Governance, Risk, and Compliance

Join this session to see how North America’s first S/4HANA 1709 live system detects, manages and prevent access risk violations and reduce unauthorized access to Tapestry's data using SAP GRC 12. During this session we will also cover lessons learned, tip and techniques from the upgrade process. Key Business Benefits:

  • Hear about key considerations for S/4HANA security
  • Learn what's new with GRC 12.0, the end-user experience, and the road ahead
  • Technical and infrastructure pre-requisites for the upgrade, as well as lessons learned

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Achim Schneider

Global Head Industry Business Unit Retail, SAP

Achim Schneider

Global Head Industry Business Unit Retail, SAP

Experience Management: A New Level of Customer Intimacy and Engagement

There is an easy litmus test for the brand or retail that is “leading,” thriving where competitors struggle. They are always able to be where their customer wants and expects them to be, offering the best product or service, tailored for each customer interaction. They listen and react to what the customer is telling them. There is a wealth of experiential data in the ecosystem, but only a small percentage of retailers and brands are mining this data effectively, and even fewer are turning insights from the data into action plans across their ecosystem. In this keynote, we’ll share insights on how brands and retailers create more memorable moments for their customers by connecting the “X” and the “O” of experience management.  

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SAP Road Map: Retail Industry

Learn about the latest planned innovations from the SAP for Retail team and how the intelligent enterprise comes to life through the SAP for Retail solution portfolio. This session will provide an overview of the latest retail, cloud, and machine learning offerings currently being developed. Key Business Benefits:

  • Understand the vision for the intelligent enterprise in retail.
  • Learn about the latest innovation strategy for our retail solution development.
  • Hear about upcoming solution capabilities and product road maps.

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Peter Monaghan

Manager, Security and Availability, Breakthru Beverage

Peter Monaghan

Manager, Security and Availability, Breakthru Beverage

Breakthru Beverage Continues to Break Through with Center of Excellence and SAP

Breakthru Beverage's center of excellence enables business performance at peak levels. Since 2017, it leveraged the SAP Innovation and Optimization Pathfinder service for alignment with business stakeholders to deliver value from improvement initiatives. Now it is focused on business innovation using this service for lines of business. Key Business Benefits:

  • Understanding of Center of Excellence (CoE)
  • Value of SAP Pathfinder and how to align with business objectives
  • How the SAP Pathfinder LOB editions provide guidance to the CoE on SAP road map

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Jenny Hall

Director of Project Catalyst, Carhartt Inc.

Jenny Hall

Director of Project Catalyst, Carhartt Inc.

Carhartt’s SAP S/4HANA Fashion Transformation

Join us to learn about Carhartt's journey through the SAP S/4HANA for fashion transformation. This session will cover:

  • Why this is so much more than SAP S/4HANA
  • The beginning of the project; where we started
  • Carhartt’s implementation approach
  • Current status; where we are
  • What's next
Key Business Benefits:
  • Improved customer experience
  • End-to-end process improvement
  • Greater visibility within and across the organization

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Ganesh Wadwadigi

Chief Solution Expert, Blockchain for Supply Chain, SAP

Ganesh Wadwadigi

Chief Solution Expert, Blockchain for Supply Chain, SAP

Creating Digital Trust with Blockchain in Multi-Party Collaboration

By their very nature, supply chains involve multiple companies working together to deliver end products to their consumers. In this presentation, learn how Bumble Bee Foods is leveraging blockchain for enhanced food traceability, safety, and sustainability across all stakeholders in its supply chain.

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Chad Poe

Senior Manager of Solutions Delivery, Carhartt, Inc.

Chad Poe

Senior Manager of Solutions Delivery, Carhartt, Inc.

Carhartt’s SAP S/4HANA Fashion Transformation

Join us to learn about Carhartt's journey through the SAP S/4HANA for fashion transformation. This session will cover:

  • Why this is so much more than SAP S/4HANA
  • The beginning of the project; where we started
  • Carhartt’s implementation approach
  • Current status; where we are
  • What's next
Key Business Benefits:
  • Improved customer experience
  • End-to-end process improvement
  • Greater visibility within and across the organization

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E.J. Kenney

Global Head of Consumer Products Industry Business Unit, SAP

E.J. Kenney

Global Head of Consumer Products Industry Business Unit, SAP

Experience Management: A New Level of Customer Intimacy and Engagement

There is an easy litmus test for the brand or retail that is “leading,” thriving where competitors struggle. They are always able to be where their customer wants and expects them to be, offering the best product or service, tailored for each customer interaction. They listen and react to what the customer is telling them. There is a wealth of experiential data in the ecosystem, but only a small percentage of retailers and brands are mining this data effectively, and even fewer are turning insights from the data into action plans across their ecosystem. In this keynote, we’ll share insights on how brands and retailers create more memorable moments for their customers by connecting the “X” and the “O” of experience management.  

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Jagjeet Singh

Senior Manager, Deloitte

Jagjeet Singh

Senior Manager, Deloitte

Tyson Foods’ Digital Supply Chain Transformation: Leveraging SAP Integrated Business Planning Cloud-Based Solution

Learn how Tyson Foods leveraged SAP Integrated Business Planning to consolidate its vast supply chain network onto a harmonized, scalable supply chain planning platform. The discussion will outline the business and solution challenges of merging disparate business units and planning philosophies across its prepared foods and poultry units, creating a synergized supply chain operating model with common processes. Hear about the problems faced in integrating SAP Integrated Business Planning with multiple legacy execution systems and how to solve them. Realize the complexities of implementing cloud-based supply chain planning tools into a highly mature, execution-focused planning organization. Discover how Tyson addressed the common issues faced in a time-series-based planning application while handling short-term planning problems such as deployment and shelf life. Find out the key change management aspects of migrating from national-level planning to a regional-level planning model to enable a distribution network of the future to unlock “produce from anywhere” and “distribute from anywhere” capabilities. Key Business Benefits:

  • Prepared foundation to achieve more than $250 million savings through rollout of the distribution network of the future
  • Developed a platform for the organization to grow, sustain, and deliver to its customers on time and in full, more than 98%
  • Integrated planning processes for the entire organization on a common, scalable planning platform (i.e., SAP Integrated Business Planning)

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Adesh Daryapurkar

Solution Architect, NSPRO

Adesh Daryapurkar

Solution Architect, NSPRO

Better Business Insights at TravelCenters of America

Historically, the TravelCenters of America (TA) business team had daily reports that it could not run due to the large amount of data needed to be queried. Many reports would time out or crash, especially if they were run across enterprise data. Due to the limitation on the amount of information teams could get in one report, TA had to run multiple reports and piece the information together in Microsoft Excel or Access. The information could not be generated in a timely fashion to make key business decisions. Additionally, the TA category managers had no market basket analysis capabilities despite having a large amount of data collected over the past decade. SAP Customer Activity Repository has now changed the way TA accesses and analyzes data. TA migrated its SAP POS Data Management and SAP BW/4HANA platform to the HANA-based SAP Customer Activity Repository platform and implemented various pre-built and self-service analytics capabilities. In addition, several new SAP technologies were enabled at TA, such as: SAP HANA, SAP Fiori, SAP Landscape Transformation Replication Server, SAP BusinessObjects, and sales insights. These new tools were implemented in the cloud—TA’s first foray into adopting cloud technology for the SAP platform. Key Business Benefits:

  • Improve assortment, pricing, inventory management, and margins by making better decisions using better and faster data. Inventory stockouts at stores are now visible immediately, enabling quick actions to improve in-stock positions and increase sales.
  • Perform market basket analysis, enabling better decisions on promotions and pricing strategies.
  • Set foundation for TA’s analytics platform of the future.

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Dave Elmer

Director, Enterprise Supply Chain, Hunter Douglas

Dave Elmer

Director, Enterprise Supply Chain, Hunter Douglas

Simplifying Shop Floor Complexity by Integrating with SAP S/4HANA

At Hunter Douglas, there was a disconnect between ERP and shop floor, resulting in anomalies in business processes and very limited control parameters that caused inconsistency in its overall enterprise-wide manufacturing functionalities. High-complexity product models and disparate shop floor systems with a local instance at each site necessitated Hunter Douglas to consider a global shop floor system integrated with the SAP S/4HANA enterprise solution. This allowed connectivity to a single source of data and supported by a common platform for label printing and equipment integration. Key Business Benefits:

  • Simplified approach to application maintenance
  • Global and scalable design
  • Quicker product launch

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Dustin Garis

Chief Troublemaker, Garis Innovation

Dustin Garis

Chief Troublemaker, Garis Innovation

The Experience Economy Revolution

As the Chinese proverb states, “Hearing something a thousand times is less impactful than experiencing it once.” So why is our primary focus on brand messages instead of brand experiences? There’s a shift taking place. Leading brands from Coca-Cola to Mr. Clean have stopped talking about their brands and now focus on experiences that get people to live their brands. This is the single largest white-space opportunity for brands to grow: real life. Taking your brand off the shelf and out of media to authentically enrich people’s lives generates the highest level of loyalty, advocacy, and sales.

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Sriram Nandiraju

Senior SAP Manager, Dole Packaged Foods LLC

Sriram Nandiraju

Senior SAP Manager, Dole Packaged Foods LLC

Dole’s Transformational Journey to an Intelligent Enterprise

Dole Packaged Foods walks through its transformational journey from having unsupported legacy software to be a highly respected organization in the CPG industry for technology innovation and its path towards becoming an intelligent enterprise. Hear about the technology footprint and successful initiatives:

  • Migration to SAP S/4HANA
  • SAP S/4HANA embedded analytics for real-time analytics
  • Predictive sales analytics using HANA
  • SAP Trade Management transformation
  • SAP Integrated Business Planning
  • SAP Service Cloud
  • Robotic process automation
  • Upgrading to SAP process orchestration for integration and reporting solutions through SAP BusinessObjects and SAP Analytics Cloud
Key drivers for successful transformation in terms of strategic vision, best-of-breed versus optimal footprint, and alignment to SAP product strategy will be discussed. Attendees will get to understand the enormous degree of transformation that an organization can undergo from having obsolete platforms, unsupported software, and complex integration architecture to be a leader in SAP technology stack with highly successful implementations and migrations. Key Business Benefits:
  • Use SAP as a platform to accelerate innovation and implement best practices in the consumer products industry.
  • The SAP architecture and footprint enables a quantum lift in operational efficiencies in supply chain, finance, and sales and gives real-time analytics for the business to be more agile to market conditions.
  • Decrease the TCO and simplification of the IT footprint with minimum investment.

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Raj Kota

Senior Consultant, Deloitte

Raj Kota

Senior Consultant, Deloitte

Simplifying Shop Floor Complexity by Integrating with SAP S/4HANA

At Hunter Douglas, there was a disconnect between ERP and shop floor, resulting in anomalies in business processes and very limited control parameters that caused inconsistency in its overall enterprise-wide manufacturing functionalities. High-complexity product models and disparate shop floor systems with a local instance at each site necessitated Hunter Douglas to consider a global shop floor system integrated with the SAP S/4HANA enterprise solution. This allowed connectivity to a single source of data and supported by a common platform for label printing and equipment integration. Key Business Benefits:

  • Simplified approach to application maintenance
  • Global and scalable design
  • Quicker product launch

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Kristin Howell

Global VP, Retail Solution Management

Kristin Howell

Global VP, Retail Solution Management

SAP Road Map: Retail Industry

Learn about the latest planned innovations from the SAP for Retail team and how the intelligent enterprise comes to life through the SAP for Retail solution portfolio. This session will provide an overview of the latest retail, cloud, and machine learning offerings currently being developed. Key Business Benefits:

  • Understand the vision for the intelligent enterprise in retail.
  • Learn about the latest innovation strategy for our retail solution development.
  • Hear about upcoming solution capabilities and product road maps.

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Harris Fogel

Global VP, Consumer Products, SAP

Harris Fogel

Global VP, Consumer Products, SAP

SAP Road Map: Consumer Products Industry

Learn about the latest planned innovations from the SAP Consumer Products team and how the intelligent enterprise comes to life through the SAP Consumer Products solution portfolio. This session will provide an overview of the latest consumer products, cloud, and machine learning offerings currently being developed. Key Business Benefits:

  • Understand the vision for the intelligent enterprise in consumer products.
  • Learn about the latest innovation strategy for our consumer products solution development.
  • Hear about upcoming solution capabilities and product road maps.

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Mark Osborn

VP, Strategy and Operations, Consumer Products Industry Business Unit, SAP

Mark Osborn

VP, Strategy and Operations, Consumer Products Industry Business Unit, SAP

Industry Transformation in Consumer Products

The consumer products industry has seen more change in the past five years than it saw in the preceding 50 years. The potential for disruption in the next five years may be even more profound. In this session, gain an industry perspective on how these market shifts are creating both new challenges and substantial opportunities for consumer products companies to reach, engage, and serve consumers. Understand how SAP is helping real consumer products organizations capitalize on these market dynamics, both to optimize and extend existing business processes in an effort to drive efficiency and differentiation. You’ll learn how to develop new, next-generation business process to fuel new growth opportunities.

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Praful Karanth

Industry Executive Advisor for Retail and Supply Chain, SAP

Praful Karanth

Industry Executive Advisor for Retail and Supply Chain, SAP

Fireside Chat: Achieving Nirvana: Consumer Experience Meets Consumer Intimacy

As retailers and consumer product companies react to the market’s instant-gratification expectations, the pressure to move closer to customers physically and digitally is straining their legacy supply chain processes that were built for mass efficiencies. How can they create a frictionless supply chain with outsourced providers and determine the right set of priorities amid evolving global economic, social, and consumer trends? Join this fireside chat-style keynote session to hear executive perspectives from supply chain leaders on their unique industry challenges and priorities in the face of evolving global economic, social, and consumer trends. Purpose-Driven: When Doing Good Drives Business Value From food to fashion, companies are connecting with consumers by sharing their purpose and vision. Customers want to know that the brands and retailers they follow are aligned with their passions. Our panelists will share how they’re living their purpose and engaging their customer base by leading with a value proposition focused on doing good in their communities.

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Mindy Scheier

CEO and Founder, Runway of Dreams

Mindy Scheier

CEO and Founder, Runway of Dreams

Purpose Driven: When Doing Good Drives Business Value

From food to fashion, companies share their purposes and visions in hopes of connecting with customers, who want to know that the brands and retailers they follow are aligned with their passions. Our panelists will share how they’re living their purpose and engaging their customer base by leading with a value proposition focused on doing good in their communities

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Geoff Scott

CEO, ASUG

Geoff Scott

CEO, ASUG

Opening Remarks

Join us as we kick off the Consumer Industries Forum and explore some of the trends and topics of interest for the retail and consumer products industries.

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Rajasekhar Matukumalli

Manager, Deloitte

Rajasekhar Matukumalli

Manager, Deloitte

Simplifying Shop Floor Complexity by Integrating with SAP S/4HANA

At Hunter Douglas, there was a disconnect between ERP and shop floor, resulting in anomalies in business processes and very limited control parameters that caused inconsistency in its overall enterprise-wide manufacturing functionalities. High-complexity product models and disparate shop floor systems with a local instance at each site necessitated Hunter Douglas to consider a global shop floor system integrated with the SAP S/4HANA enterprise solution. This allowed connectivity to a single source of data and supported by a common platform for label printing and equipment integration. Key Business Benefits:

  • Simplified approach to application maintenance
  • Global and scalable design
  • Quicker product launch

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